gossip and general information from the digital photography world
Sony announces its first Compact Flash product
Meeting the speed and performance requirements of D-SLR camera users
Following its announcement to enter the CompactFlash market, Sony Europe's Recording Media & Energy (RME) division today revealed the details of the initial product line-up. Targeted at the more price conscious consumer, there will be a range of three 66x transfer speed cards with capacities of 1GB, 2GB and 4GB. In addition, two higher-end, value added 133x transfer speed cards with 2GB and 4GB capacity, which are supported by Sony's image recovery service, are targeted at the more ambitious amateur and semi-professional photographer. The new Sony CompactFlash cards will be branded as part of Sony's α (pronounced alpha) 100 D-SLR camera system.
"With the addition of CompactFlash cards to its product range, Sony widens the choice for users of D-SLR cameras, such as the Sony α (pronounced alpha) 100 model, that are looking for fast and reliable recording media from a leading brand” said Renaud Isnard from Sony Europe's Network Media division. "Our first product line-up is designed to handle the demanding speed and performance requirements of ambitious amateur and semi-professional photographers."
The 66x transfer speed CompactFlash cards offer a data transfer rate of 10MB/s (read) and 9MB/s (write), while the 133x CompactFlash cards offer a data transfer rate of 20MB/s (read and write), allowing digital camera users to record more frames per second in continuous advance shooting mode and to transfer their images to the PC.
A 4GB CompactFlash card can hold up to 1,508 JPEG photos taken with 10 Megapixel resolution in ‘Standard’ image setting, or up to 968 photos in 'Fine' mode. Even if both RAW and JPEG image data are recorded, the 4GB card offers enough space for more than 200 digital photos.*
The new Sony CompactFlash cards are compatible with a wide range of products featuring a CompactFlash slot, including many digital cameras, printers and other imaging and computer peripherals. Many PCs feature built-in CompactFlash slots as standard and there are various adaptors and card readers available on the market to allow users to access and transfer their data onto CompactFlash cards using any PC or laptop.
The new Sony CompactFlash cards are robust and capable of operating in extreme working conditions, making them suitable for use in both hot and low temperatures. They come complete with a 5 year warranty providing peace of mind for its customers. In addition, the 133x transfer speed models are supported by Sony's image recovery service.
The Sony CompactFlash cards will be available from May 2007.
* Figures for the number of pictures that fit on a 4GB CompactFlash card are based on the use of a Sony α100 Digital SLR camera. The actual number of images will depend on the camera, object and other parameters. Posted
: 25/04/2007 10:17:30